Boutique hotel with the help of mobile Internet development of hope

with the development of the domestic hotel industry, the boutique hotel began to rise in our country. The birth of the boutique hotel again beyond the concept of the hotel. Theme for boutique hotel, however, americans do not have so understanding. The change of the consumer market and upgrade more and more show diversified and personalized demand for hotel products. On the one hand, from the point of market rules, industry development to a certain stage, differentiation is one of the inevitable trend. The hotel industry is no exception, start by region, business characteristics, grade, operation forms more latitude to market segmentation. Boutique hotel with its 'small scale, more prominent theme design and service concept of' characteristic, get the favour of many hotel investors. Boutique hotel is located in large commercial circles, configure a high standard of hardware facilities and hotel service system, hire a professional hotel operation and management services company, to provide convenience, noble and comfortable urban high-end crowd noble property to live.

'hotel' boutique hotel, in particular, the daily consumption has become the people in the eyes of 'tang's monk meat'. IPhone is blossoming, Android arcade, mobile Internet is everyone can't avoid hot topic. In the era of mobile Internet, who head make up of the business opportunities. As a result, developers, Internet companies scramble to involved in research and development of mobile phone App.

for adornment demand, need according to the space environment function and characteristic of this kind of hotel decoration. When undertaking decorating requires full of imagination, can both cause customer interest, and can reflect the space theme hotel; We need to use imagination together with actual types and the decoration style of the hotel, it was able to create a boutique hotel design environment with distinctive characteristics.

the mobile Internet rapid development will bring audience receive media habits change, move, position, personalization, since service become a new trend of user demand compact modern city life rhythm makes fragmentation time value should not be ignored, the hotel industry under the push of mobile marketing more effectively, the return value is higher, also for the domestic hotel industry changes in the development of positive thinking, innovation set up the pole.

can say is a boutique hotel, in general the number of rooms are small, usually less than one hundred rooms. The choice of restaurant is very limited, generally there is no or only a, there will be other facilities, like meeting center, business facilities, and so on are not as there are so many traditional hotel, choice is limited. As well as its comparison pay attention to the elements of design, all the design is the designer, the designer as a major selling point.

in addition, the boutique hotel industry experts xiu-lin liu said: mobile Internet with traditional media and the Internet does not have the marketing potential. A high degree of precision, rich interactivity and mobility, in changing the way each of us to obtain information and channels, and eventually bring a comprehensive information technology revolution. Mobile marketing is a boutique hotel online marketing way of the future. At the same time, through the mobile marketing, boutique hotel operators can screening of a large number of high-quality customers, these customers are targeted marketing, will be in a larger extent, promote the quick and the hotel occupancy rate and profits, and disorderly price competition, into the service of the 'blue ocean'.

boutique hotel investment is bigger than the general theme hotel a lot, while in the room number is same, is between 30 to 50 number of appearance, but single investment, boutique hotels generally larger than a five-star luxury hotel investment, moreover the high-quality goods prices have a lot more expensive, you can keep an eye on the delisting field well-known boutique hotels such as the banyan tree, six good, prices are generally higher than 5 stars.

overall, boutique hotel has good prospects for the future in the development of Chinese hotel market, but for boutique hotel in the Chinese market competitive also need a certain amount of time. As long as the hoteliers are keep boutique hotel & quot; Personality & quot; , and constantly improve themselves, I believe the future will explore more potential, a boutique hotel to boutique hotels in China develop faster and better. Now, smartphone sales has gone far beyond the PC and the smart phones, this for the widespread use of mobile phones in the boutique hotel industry laid a solid foundation. Mobile marketing will be the trend of mobile phones will also become the important way of booking.