Furniture stores to how to embrace the Internet wave to innovation

in recent years, the furniture industry by the attention, all kinds of pavement of information, it indicates the whole furniture industry there is a sign of coming events cast their shadows before them. The shape of the furniture industry doesn't seem to be optimistic, under the new form of competition, the developing mode of furniture stores need to change, thinking has tried to use the Internet to build a more harmonious business environment. O2O hot, may be to everyone's expectations. Internet enterprises and traditional enterprises in almost all uneasy, the former for deep hug, the latter to active transformation, but how in the future, who knows? The most symbolic example is only more than three years time, nokia disappear from the world's first into a comprehensive; The millet mobile phone, apple mobile phone, is almost overnight became the nation and the world.

as the age of the Internet and mobile Internet era of comprehensive, make the enterprise have a deeper look forward to, and at the same time accompanied by deeper concerns, live or die, just in a twinkling. Faced with the challenge of anxiety is inevitable. Representative of the population has the following several ways:

1 kind is actively embrace type, what is changing, what did not change, have a clear cognition of know what to do and what not to do, always active in seeking to change, and follow the era and the trend of marketing.

the second type is 'the past', think that is the 'right', traditional Internet and cattle, can set their own production product, no logistics? Tao ears, feet can be done online?

the 3rd kind is to abandon, think traditional is over, otherwise everything, down everything, the arrival of the Internet they frighten not light. They think the traditional has gone, before all the experience and rules of no longer suitable for the development of the Internet and mobile Internet. They even threatened, the essence of marketing has been reversed.

1, furniture stores to meet the 'three changes'

factories flagship store is dominated by production enterprises, mainly in the service of the market demand of hardcover room. It is understood that the future of the real estate market will further increase the proportion of clothbound room. However most capable of docking with the developers directly, and can provide developers with example room design, decoration, complete all kinds of after-sales service, can be to factory.

in the past 2019 years is a revolution in the Chinese economy under the background of the new normal implementation, furniture production, supply and sales system of thoroughly remould oneself change is inevitable. Who can be good, be quick, who can lead the development of Chinese economy in the second stage, otherwise, the upheaval in the broader economy will drown in the discomfort of countless the swimmers to change.

2, stores within a small theater 'marketing'

inside the stores to open 'staff marketing a little lecture hall,' without reservation to teach sales skills and knowledge, training employees, let each shop operators can grow. At the same time make all the shop assistant manager and part of the store's marketing team, project team, all activities will be transmitted by the manager and the assistant.

3, build factories flagship store should be market change

of course, any change means that the adjustment of the interests, the interests of the redistribution, will also face structure reengineering of people, goods, content reconfiguration, performance appraisal needs to change, even in the face of the New Year in the furniture industry, no 'glide' stores, predict positive outlook for the future and build, eagerly anticipates the change the mainstream in the business wave, provides all of the industry development direction of the brand, hope to provide a new train of thought, finally let self brand value up to a higher grade, at the same time also get tangible benefits and convenience to the user groups.

the establishment of the factory's flagship store is adapt to market changes and meet the practical requirements of big clients; Helping the merchant brand, reflects the group's sense of responsibility, the terminal merchants by the big, to adapt to market development strength growing. Only growing brand stores, shopping malls to more power, to a higher market share, compared with competitors to have more influence; Open 'marketing small theater' reflects the integration of the internal advantage, strengthen the overall business competitiveness, is the internal tapping synergistic action.

4, stores rent will be performing hook

some brisk business brand stores, stores before for this type of store policy is to slightly increase the rent, the future of this kind of store rather than raise the rent, instead of giving cash incentives. At the same time, will also provide other business help. This is a the embodiment sell games for each 'home' policy of benevolence, encourage businesses positive and reasonable competition, and stimulate the marketing cycle.

the market is changing, furniture stores and companies should comply with the requirements of The Times, advancing with The Times, using the Internet thought to improve competitiveness, to usher in a greater space for development.