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in 2018, the furniture market sales decline, but only for a short adjustment, in the future with the change of people's aesthetic idea, the increase in demand for personalized, the furniture industry in China will be the development trend of 'polarization', is a very high-grade furniture consumption increase gradually, the other is affordable furniture product consumption gradually decline, but because of higher margin, high-grade furniture, custom furniture furniture industry market is still growing trends, the furniture industry has good prospects for development.
expert analyzes believed that broad prospects for development of Chinese furniture industry, although this year by the external environment is not stable, the influence of such factors as production and sales have fallen, but as the policy in our country, the development environment of China's furniture industry will be gradually stabilized, foresight is expected, by 2024, China's furniture industry market will be more than $1 trillion. From the point of market segment, in 2018, China's furniture industry woodiness furniture sales revenue of 448. 5 billion yuan, accounting for 64% of the total furniture industry in our country, one of the first, followed by metal furniture, sales income of 130. 4 billion yuan, accounting for about 19%, bamboo, rattan furniture and plastic furniture market share is relatively small, accounted for 2% and 1% respectively.
1, black walnut, cherry wood and so on will become mainstream, cherry wood, as a kind of precious hardwood mainly produced in Europe and North America, its texture fine, clear, direct, is the main material of high-grade solid wood furniture. Although early appear on the market, but due to its high price, keep their market share is not high. Furniture fair in this year, black walnut, cherry wood and other valuable timber, apparently, has become the darling of the market, whether it is a solid wood furniture, or solid wood stick to choose this kind of wood species, every one even a lot of board type furniture colour and pattern to be near black walnut and cherry.
2, furniture industry into the adjustment, but grow custom furniture market scale. In 2018, the China custom furniture market scale is about 290. 1 billion yuan, compared with 20 from a year earlier. 22%; In recent 7 years, custom furniture market scale growth is always stay in more than 20%. With the increase of the middle class, more and more consumers begin to pay close attention to the overall life of art, occupy the old-fashioned finished product furniture already cannot satisfy the consumer pursuit of personal life, people prefer to join in the life that occupy the home more independent ideas and characteristics, which makes people present a tendency of increasing demand for customized furniture.
3, contracted design will lead the market, on the guangzhou furniture fair, contracted home builder - China - - - - - - Kang's blockbuster launch K2 brand series, led by simple design. Contracted is not equal to simple, although kang resistance to climb K2 series product looks much more simple design, but more simple product design content is higher, because want to consider not only beautiful, more want to consider practical, and with the least amount of lines to meet both at the same time, even to meet the requirements of human body engineering, compared with the previous products, upgrade of the K2 contracted wind to greater demands of the designer. Although the real wood furniture is still the market mainstream products, but its design style has been gradually retreat from the complex, costly, complex carving, excessive design has been simple lines, clear the design style of fashion.
4, furniture product requirements are mainly concentrated on first-tier cities, first-tier cities 2018 furniture consumption accounts for the proportion of 47. 25%, far higher than other cities, first-tier cities consumer is the main furniture consumption crowd, second-tier cities and third line cities than the first-tier cities as furniture consumption demand, second-tier cities furniture consumption accounts for the proportion of 16 only. Less 48%, the third line cities, only accounts for the proportion of 5. 95%. Furniture consumers in the first ten cities are a second-tier cities, including guangzhou, Shanghai, Beijing three areas of the strongest consumer purchasing power, far higher than other cities.
5, is famous for its fashion and contracted Europe type furniture industry, as a simple way of life of Europe, kang furniture whole line downy, resistance of all the edges even weight-bearing joints area were LianQu edges, with a soft line runs through the whole fluid entity. Not only that, after LianQu edges of Europe type furniture on detail design humanization consideration let consumers feel more care. Market to blow the wind of northern Europe, its quantity compared with last year also increased significantly. It is worth noting that is famous for its fashion and contracted Europe type furniture industry of appreciation by the exhibition business, be show shiny hero. Europe type furniture to design, with its classical culture and modern design, contracted and not simple is its biggest characteristic.
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