Inched back in the hotel industry in our country, the 'ground' is king

influenced by saving boom, the senior meeting and reception reduce, city star hotel turnover decreased significantly in the first half of this year, 16 star hotel total revenue of 200 million yuan, down 20. 6%. Reporters yesterday from the city bureau of statistics released by the city in the first half of the consumer goods market editrice, according to the accommodation and catering industry development to be markedly reduced. 22, China hotel association released the situation analysis in the first half of the hotel industry, overall in the first half of the macro environment and the development trend of China's hotel industry will continue, but from the whole, the hotel market trend of slow recovery, profitability has been falling.

cases. surgery President of the China hotel association, said the food and beverage market in China in a serious decline, returning to the field of mass consumption, has showed signs of recovery. At the same time, according to the association of key monitoring the country nearly 300 housing enterprise management, in the first half of this year, the housing industry present average rents rose, average house prices fell, the great pattern of overall flat and room revenue declined slightly, average house prices increase nearly 5%, the average occupancy rate drop 2. 5%. Housing industry is the most serious is catering and conference revenue fell sharply. But compared with eight regulations issued in the first year of decline, already had a big rebound.

in the face of such situation, star hotel operators if you have waited, expect consumption resurgence, that can only be destroyed. So should dispel illusions, efforts to do a good job in the transformation of more in-depth and market, more press close to the confidence of the people, ground services, by eliminating the minimum consumption, such as the price, discounts, deals in a variety of ways to consumers 'please', strive to gain greater market share. In price at the same time, the service quality not only cannot reduce, but also further strengthened. So consumers can get benefits, the enterprise can out on business, better development, it is happy to win more.

, according to the National Bureau of Statistics data released 6 - this year November the catering business income reached 1. 2989 trillion yuan, rose 10. 1%. At the same time, from the point of monthly growth, 6 - In October, the cumulative growth of 9 respectively. 6%, 9. 8%, 10% and 10. 2%, 9. 8%, showing growth trend from month to month. From the point of catering income above designated units, in the first half of last year growth are negative, in - 2. 2% to - 3. The 3% range, the rehabilitated to positive growth this year, the cumulative 2 yoy in November. Growth of 9%.

and other high-end consumer sector too, to lower figure, 'populist' brand. Believe that in this way, enterprises can attract more consumers to patronize, to obtain a bigger development space. Star hotel lavishness, consumer spending here is expensive, but even so, the past is still a thriving business, public spending accounted for a large proportion. As countries a series of austerity policy, official business, star hotel performance also plummeted.

product homogeneity serious, business ability is weak, the heavy taxes become the straitjacket of hotel industry development. Material submitted according to the China hotel association, according to the transformation of enterprises to actively respond to the market, but due to the sharp decline in per capita consumption, profits are still lower. Real estate high, demographic dividend disappears, the CPI rising led to the current hotel industry, such as 'four high' phenomenon is serious, the last five years, the hotel enterprise rent prices rose 22% a year on average, the commonly used rice and other ingredients were also gained more than 20%, labor costs rose 57%. In the first half of this year, China hotel association monitoring of key enterprises, the total costs rose more than 10%, including labor costs rose 30%. Key enterprises profit from a year earlier, the amplitude of mostly have different drop an average of nearly 10%.