The future development direction of serviced apartments

after years of development and progress, serviced apartments, as appeared in the process of tourism market segmentation of a kind of new formats, adapted to the family leisure travel for the purpose of self-help tourism, personal, short-term business activities such as demand, promote the development of a variety of tourism hotel industry market, segmentation objectively also verified the importance of tourism hotel industry market. For customers serviced apartments, this part of customers prefer family living environment and economical prices; And as apartment-style hotel investors, but also integration of the resources. Based on the present situation of real estate investment in China, a large number of housing idle resources. As a result, some medium and small family housing resources integrate into serviced apartments, to satisfy the property owners, family-style apartment demand investors and tourists. Therefore, serviced apartments are flawed.

according to monitoring data show that in the first half of this year the new upper serviced apartments for 92, total beds increased by 25548. Chinese famous brand hotel rankings are changing, boutique hotel strong rise, shows its more and more popular with the market, the traditional high star-rated hotel, either house prices or occupancy are stagnant state, Chinese hotel industry does not seem to be able to truly share to bring the passenger flow of big cake tourism boom, this phenomenon is certainly worth attention and reflection. China tourist hotel industry association, the national hotel star rating committee MBW zhijun, director of the committee of experts to give the case pointed out that China's hotel industry more or less are faced with 'guest room, dining, human resources, and the rising cost of cash flow' confused, five issues such as marketing and operations management and thus formed a bottleneck. Innovation upgrade is China's hotel industry has no choice but a strategic choice.

in the star hotel, economy hotel, service apartment, hotel industry and have a brand new formats - — Local hotels. This new form of hotel is not only a kind of innovation in the hotel industry, also is in for a short rent consolidate the foundation of development. But at present most of serviced apartments in their own way there is a phenomenon, not form a nationwide service brand chaining, which not only limits the development of serviced apartments, and affect the confidence of the consumers. In the development of the serviced apartments into good times at the same time, there are a few points need industry operators and investors attention.

1, serviced apartments, mostly in their own way there is a phenomenon at present stage, not form a chaining national service brand. This not only limits the development of serviced apartments, and affect the confidence of the consumers in the choose serviced apartments. Have this aspect, the strength of star hotel actually can be serviced apartments in this market segment a shot. Depending on the size of the star hotel advantage and brand advantages, management advantages, marketing advantages, after intervention the serviced apartments market, form their own management pattern, and constantly expand chain. Such as: serviced apartment operators, in order to save costs, will be serviced apartments to social professional cleaning company cleaning cloth grass, there existed problems. In recent CCTV 'topics in focus' program, it exposes some unscrupulous washing company of grass cloth when cleaning problems, brings to the consumer's health and safety hazards.

2, the management of serviced apartments, although in different levels of learning the international hotel management, but it is far from enough. Because in the context of the present development of the industry, there is no specific management standard of serviced apartments. Serviced apartments service of high and low, hardware facilities is good or bad, there is no clear industry standard, run up completely on industry self-discipline, an operator that serviced apartments is difficult to guarantee the rights and interests of consumers. The first-class enterprise and sale of the standards, that is. In this business, hopes to be serviced apartments is a leader in business management, make the serviced apartments like star hotel standard and develop brand, chaining.

3, hope the relevant government departments, under the leading of serviced apartments have or the strength of management, to form as soon as possible can be serviced apartments management standards for industry. This aspect, has the strength of the star hotel if involved, with reference to evaluation criteria of the star hotels and hotel management specification, paring down, form a serviced apartment service level evaluation, or is the standardization of the operation standard.