The Internet under the big data era of furniture electric business road more walk more suitable?

so far, the furniture industry development in our country has achieved very good results, is becoming more and more attention by people, on the one hand, rely on the online promotion will find a guest precisely controlled at about 15%, the cost of future costs will decrease. Beauty lele store cost per * * are for 300 yuan to 500 yuan, and traditional industries are likely to be 1. 20000 yuan, so the product price nature is very high. For electricity, who caught the big data information control, who are more likely to lead the industry in the future.

in the first place, we through the Internet search engine, precisely to find these guests; Secondly, using the Internet to big data, analysis of various data, updating strategy; Third, the Internet can be focused, we can do the sales of our products is very high. In this way, a single product a month can be done hundreds, thousands of pieces. With quantity, production can be in the efficient way to produce the assembly line.

furniture industry after years of development, have accumulated a lot of problems in furniture product homogeneity serious, furniture enterprises lack of brand consciousness, the impact on the development of furniture industry. Guangdong furniture chamber of commerce executive director and secretary-general Jiang Dehui said, in the future, China's furniture industry will usher in the real brand era. 'Accurate grasp the demand of the target market, to get more furniture products abroad. Just rely on low price does not make furniture export enterprises to gain a foothold in the international market, furniture export enterprises want to win a place in the international market, must increase brand awareness, pay attention to brand innovation. 'Cloud MinHou fujian bamboo and wood products co. , LTD. , participants said.

now, big data offers furniture electrical contractor may, and has been more and more application. Furniture electric ShangChengGong upgrade is the key both to reveal traditional furniture retail service and experience, and the front end of the Internet must be thought implantation of brand concept, in this context, furniture O2O thought arises at the historic moment, big data becomes the O2O closed loop of a key. Under the background of the transformation and upgrading, have to mention the influence of the Internet for the furniture industry. The furniture industry is a typical traditional industry, as a result of too 'traditional', the industry and electricity the emerging formats in combination with the pace of the slowest. As in other areas have been electricity consumption, modified several times, domestic furniture industry also no electricity in the true sense.

industrial patterns and business model innovation, realize the modernization of the comprehensive transformation is fundamental guarantee for the sustainable development of China's furniture industry. Including industry transformation and enterprise transformation, the former from traditional industry into a new way of life of the industry, the latter from the traditional manufacturing and retail enterprises, transformation into based on to the Internet, mobile Internet even in manufacturing or retail enterprises. Xu Meiqi stressed that in the future the transformation process of furniture manufacturing, must from low-end manufacturing to high-end manufacturing transformation, from the manufacture to offering the transformation of production, from learning to innovative manufacturing transition, from artificial intelligent transformation.

how big data in the furniture used in electricity can, for example, if customers want to buy a Chinese table, he often use search engine. When he enter the keywords such as 'table, Chinese style', search engine related products information can be displayed in the search of the front. For customers, big data made him very accurately obtain to the product they want, and Internet companies can more accurate demand for user behavior analysis, mining, use of big data analysis, for the product with high attention to further increase investment in promotion, much like the clothing industry strategy idea of 'hot style'.

three years ago, I found it after entering the traditional furniture industry has two characteristics: the first is the huge profits, from the factory to the final consumer's hand, it's about price for several times; The second is small profits, the industry almost didn't make money, factories, dealers and markets are unprofitable. This is a strange phenomenon, the reason is what? I think it's pattern out of the question. 'Big data' mean to furniture electricity? That is to be able to more effectively to the supply chain, product development, online drainage guided, raise the operating efficiency of the platform. Or you can more easily understand, it is the traditional business model of 'victory', is also a chance to industry 'shuffle'. Because furniture not FMCG, furniture is no repeat purchase rate. Therefore, looking for customers is the most difficult, you need to accurately find customers, find the customer at low cost.

furniture and other online sales category is different, the mainstream consumer groups when buy product experience is required. Furniture is usually more expensive, and it is durable, so shopping process is mardi, guests need to repeated selection and experience, to make a purchase decision. And furniture material, feel, smell, etc are all pictures can't reflect. Mall sales model malpractice has highlighted the - — Under the traditional business model of furniture mall on the other hand to earn money in real estate, on the one hand and to make retail money, finally is to the price of furniture, and digested by cost and total profit, in the Internet age it is difficult to be accepted.